As somebody whose first day working at Heroku was the day this acquisition closed, I think it’s mostly a misconception to blame Salesforce for Heroku’s stagnation and eventual irrelevance. Salesforce gave Heroku a ton of funding to build out a vision that was way ahead of its time. Docker didn’t even come out until 2013, AWS didn’t even have multiple regions when it was built. They mostly served as an investor and left us alone to do our thing, or so it seemed those first couple years.

The launch of the multi language Cedar runtime in 2011 led to incredible growth and by 2012 we were drowning in tech debt and scaling challenges. Despite more than tripling our headcount in that first year (~20 to 74) we could not keep up.

Mid 2012 was especially bad as we were severely impacted by two us-east-1 outages just 2 weeks apart. To the extent it wasn’t already, reliability and paying down tech debt became the main focus and I think we went about 18 months between major user-facing platform launches (Europe region and eventually larger sized dynos being the biggest things we eventually shipped after that drought). The organization lost its ability to ship significant changes or maybe never really had that ability at scale.

That time coincided with the founders taking a step back, leaving a loss of leadership and vision that was filled by people more concerned with process than results. I left in 2014 and at that time it already seemed clear to me that the product was basically stalled.

I’m not sure how much of this could have been done better even in hindsight. In theory Salesforce could have taken a more hands on approach early on but I don’t think that could have ended better. They were so far from profitability in late 2010 that they could not stay independent without raising more funding. The venture market in ~2010 was much smaller than a few years later—tiny rounds and low valuations. Had the company spent its pre-acquisition engineering cycles building for scalability & reliability at the expense of product velocity they probably would have never gotten successful.

Even still, it was the most amazing professional experience of my career, full of brilliant and passionate people, and it’s sad to see it end this way.

This news from Heroku does not come as any surprise to the people that were there (as I was). Lots of moving parts and second guessing (that I won't share), but one thing I will say is: Incentives matter.

The seeds of this outcome were planted years ago when sales comp plans changed. When a sales rep can hit their target by simply converting the way an existing customer gets billed, none of them look for new business. Don't need new leads. Don't need to win competitive deals. But finding new customers and losing opportunities are the only things that signal/drive innovation. But from a budgeting perspective, why increase investment in a product that already hits/exceeds their sales targets?

Over time sales targets get met, but the product doesn't advance. By the time all existing customers that can convert have converted, the product is no longer competitive. Like bankruptcy, it comes gradually, then suddenly.

"We know changes like this can raise questions, and we want to be clear about what this means for customers."

Proceeds to not be clear about what this means for customers.

The downfall of Heroku should be studied, they had lightning in a bottle and blew it.

Salesforce acquired them and just let it die, baffling.

It took me several reads to distill their post to this one sentence: "Enterprise Account contracts will no longer be offered to new customers"

I'd be glad to stand corrected but AFAICT this is the only sentence that describes the change. All other say "nothing is changing in [some area]".

Trying to downplay something to that extent immediately raises suspicious that this something (the change) is much more profound that what is stated.

"transitioning to a sustaining engineering model". I don't care what anyone says, it takes real talent to come up with lines like this.

This literally says nothing - are we supposed to infer that they are putting the product into maintenance mode and will no longer be developing new features for it? This is a masterpiece of corporate nullspeech.

Wow, I have to admit that I have not heard anyone in the past 2 years or so to be on Heroku so it makes sense. I think they handled it quite well knowing that there most likely have been a steady decline of users.

Generally I would avoid promoting myself but in this situation I think it fits the topic. I'm co-founder of a Platform-as-a-Service based in Europe named Ploi Cloud [0]. We focus on web applications working on NodeJS and PHP but would be open to other platforms if people need it. Heroku has always been a source of inspiration to me so if you are looking for an alternative and care about it having a strong European presence please check it out. (We do have a US location too!)

0: https://ploi.cloud

This may be the worst piece of corporate communication that I've ever seen.

Here is an article that explains it better - https://www.salesforceben.com/salesforce-shuts-down-heroku-e...

Stolen from https://www.reddit.com/r/webdev/s/6U8jJJRzBC

Heroku (YC W08) was acquired by Salesforce all the way back in 2010 [0], a little over 15 years ago. A lot of people forget that, and assume the acquisition was somewhat recent.

Pretty illuminating reading the thread from 2010, it was big news at the time.

0: https://news.ycombinator.com/item?id=1982489

I used to be a fan of Heroku when I started working web apps... The deployments were so easy, but I became numb to the actual task of dealing with the complexities of a deployment, when they killed the free tier I struggled for a while... I work with Rails, and I used to bitch a lot about how hard it was to deploy an app, but in retrospective I kind of thank Salesforce for murdering their own product.

Now I deploy at my leisure with stuff like Dokku, or Kamal, directly on a 5 bucks VM on a fresh Linux box in 10 minutes flat. I wrote a nice web app that wraps around Dokku and manage the stack much in the same way I did before with Heroku... I'm much happier and I learned a ton on the way.

Back in the day, Heroku, Stripe, and GitHub were iconic engineering organizations. They had this culture rooted in Unix ethos with a sprinkle of modern minimalism and style that was outstanding. You could really see people give a damn in the careful design and polish of their APIs, docs, primitives, and overall output.

Now Heroku and GitHub have been gutted in spirit by their acquirers, which is such a damn shame for our field. We still have Stripe and Apple to some extent, and maybe some new places, but I personally feel a real sense of loss from Heroku and GitHub exiting their status as places you could admire.

Seems strange not to just... say nothing and merely remove any mentions of an enterprise offering from the website.

All this blog post can do is make people nervous and lead to customers moving elsewhere. Revenue will drop, and further compound their desire to not invest in the platform. What's the benefit/upside in publishing such an article?

This is a sad day. I used heroku for years (in the past).

A few alternatives to consider

- https://render.com/ - this is very close to heroku

- https://coolify.io/ - My personal favorite. It's slightly more involved, but you can run it on any hardware like hetzner and save a boatload.

I have moved all Rails apps away from Heroku in the last years. It was great 10 years ago, but then became expensive, full of bugs and with terrible support. All our Rails apps (Pushpad, Newsletter.page, etc) are running on Cuber gem + DigitalOcean Kubernetes... In the last years we achieved 100% uptime (five nines), zero subtle bugs and huge cost savings.

The original Heroku often gets praised here. Rightfully so. It inspired many. We started our PHP PaaS [0] 13 years, ago. Most of the others from that area are long gone. PagodaBox, CloudControl, PhpFog …

[0] https://www.fortrabbit.com

Railway is the spiritual successor. Fly is great too. I highly recommend both.

RIP Heroku.

It was good before SalesForce…

In 2018, I had to transition my org at the time from Heroku to AWS (with the org lacking any AWS experience outside of myself).

We ended up with a “Heroku-like” experience. Push to GitHub. Action triggers job. Job packages and deploys. À la carte yaml config for extras like databases and ALBs. It worked pretty well. It was an in house solution to an in house problem.

Still, it wasn’t quite Heroku…

I think the "Heroku story" was less about technical limitations, but everything except technical limitations. More than a decade ago, I started learning and building on Heroku and hosted all my side projects and client projects on Heroku. Then when they got acquired, I was naive; then they removed their free tier and that broke my trust.

I primarily worked on PoC/MVP development where I worked to bring ideas to something barely tangible. And Heroku's free tier decisions meant it was a barrier for developers to develop on their platform. Pay first, develop later. It was like the rest of the industry.

After that, I just exited containerized platform-based application development entirely because convenience and having that weird developer philosophy "I must not pay because I can find a way" was less of a reason than sustainability. For me, containerized application platforms was about POC and MVP. If there was growth then me or the client can pay for the convenience. But if there was nothing, pretty easy to delete the project.

Then I committed to replicating the Heroku experience with a small VPS, backing up via rsync, and moving from PostgreSQL to SQLite. I can even charge clients for hosting (+ maintenance) on my VPS.

I do not know, to me containerized application platforms are limited by commercial challenges rather than technical ones. I see tons of containerised application platforms, but the trust has eroded because of a single company.

I have changed my development facility and laid the groundwork to not commit to these platforms. Sustainability over convenience.

Sure, I understand and respect folks at fly.io, render, railway, and even the open source variants of these companies (Caddy etc.). But there is no sustainability guarantee for these platforms. It was not just about the "free tier", to me it transcends to a philosophical point about building applications in general. Sure, there could be a new era with AI making MVP/PoC development easy through hosting in containerised applications, but that is a tangent point.

If Heroku were doing everything right, there would not be a dozen application platforms out there, but they made mistakes and, in my opinion, made the entire containerised application platform model untrustworthy.

Why don't they just spin off the company or sell it? Heroku is a well-established brand (despite Salesforce's best efforts) and there are still plenty of customers and hobbyists relying on it today. Its value to the parent company is clearly 0. Give it away and let someone else have a run at it. Keep an ownership stake in case someone does manage to turn it around. Literally zero downside in it.

> helping organizations build and deploy enterprise-grade AI in a secure and trusted way

> Enterprise Account contracts will no longer be offered to new customers

Seems contradictory or I just don't understand how they do product management.

My opinion: Heroku had its time but then stagnated heavily in keeping up with what was going on around it. With the rise of Container as a Service platforms there now were a multitude of more cost-efficient and flexible alternatives which were comparable to the service Heroku offered.

For those not as well-versed in corporate PR....Salesforce are going to do just the bare minimum to keep the service going until the revenue dries up (or some > 0 $$ threshold where it just doesn't financially make sense to keep it running).

Pour one out for Heroku as they were truly a revelation back in the day and one of the most magical experiences ever on first run.

The corporate speak is crazy. I think the update boils down to this sentence:

> Enterprise Account contracts will no longer be offered to new customers

Who cares about heroku in 2026? It’s a dead horse

It's a bit surprising, one would have thought that with the event of accessible coding through agents, such site deployment sites would prosper.

Watching their public roadmap to see what happens. Right now, it looks about the same as it has for a while: useful new features and expected maintenance, moving along at a reasonable if not blistering clip.

https://github.com/orgs/heroku/projects/130

I've been using DigitalOcean App Platform for a while now. It's not a 1:1 Heroku replacement, but the git-based deploys, managed DBs, and ability to move to Droplets later without a big migration have worked very well for me.

so EOL announcement without saying when it will be, but eventually.

we've been loyal heroku customers for over a decade. should have switched off long ago, but as a small team, it was too valuable. such a shame.

Sad day. Was such an amazing product and gave a start to so many companies back then.

I’ve been developing an open source Heroku alternative so we may never again be gouged for nice deployment pipelines.

https://canine.sh

It supports all the quality of life features like opening a shell via a cli, which I found was one of my favorite parts of Heroku (canine run —myproject /bin/bash)

Been fortunate enough to get a sponsorship from the Portainer folks, which allows me to maintain and develop full time!

What does this even say?

Title should be updated to "Sunsetting Heroku".

> Heroku is transitioning to a sustaining engineering model

sustaining == maintanence mode

Spinning up temporary VMs/stateful machines is going to be super valuable in the next year or 2. Heroku not jumping on this just shows the state of Salesforce. Absolutely inept. I foresee slack going down a similar path of enshittification

It sounds like there were pretty broad layoffs which impacted a lot more than just a focus on enterprise contracts. It wasn't "just" a few enterprise sales people. Engineering may have indeed been the least impacted, but this sounds like biggest round of layoffs to hit Heroku since its inception, not just some right sizing from over hiring.

Just about to set up a new app to deploy to Heroku, but this does not seem promising. Render seems like the next logical move, but curious where others are looking for alternatives.

Not at all surprising, but a real shame. Nothing that I know of has come close to the ease of the "Deploy to Heroku" button.

So they are going into maintenance mode?

It really surprises me there isn’t a modern heroku alternative that supports the same.. things. Like build pipelines, routing included, multiple worker types. AWS is way less batteries included. And none of the competitors seems to offer the same kind of service, last time I looked.

I wonder how much money Salesforce would need to sell what's left of Heroku to a better steward.

As someone that migrated off of Heroku back in 2023 for a monitoring start-up - why were you still on Heroku?!

What are some good alternatives?

Anyone any experience with https://sevalla.com/ ?

I just got some Heroku socks like two months ago at an event, they must've killed it at the start of the year. Weird.

This blog post is peak comedy. Heroku is half abandoned, I expected the post to be something like "we're sunsetting Heroku" before clicking and what we get instead is about AI.

Just please don't sunset Heroku Connect

i am impressed. no ai can ever write announements this bad

They will still raise prices when renewal time comes around.

One wonders about the damage caused by putting this vague mess of a post out vs not.

Also feel like many are still trying to recreate the Heroku experience all these years laters tbh

chatgpt translation: Heroku isn’t shutting down, but they’re basically done building new stuff. For those who want to move and potentially save $ in process, here is a nice cost comparison: https://infraslash.com/costs/

This is such a weird press release that totally obscures what it's trying to say. Just use clear and concise language and treat your customers like adults.

Was this written by llm?

more like herok-who?

It's nice that they would admit this, but it seems a little strange that they would. Why not just never add new features and let people figure it out on their own? A big statement like this seems more like implicitly killing the platform, which is what they say they aren't doing.

I guess the best way to interpret this is that they are killing the platform over time but they don't want to kill it right now since money is still coming in and it would make too many customers mad.

>> “ we want to be clear about what this means for customers.”

Nope, not clear.

This is a clear message “ the heroku product is cancelled but will not be shut down, will continue to operate exactly as before but no new features will be added.”

slopification is the new enshittification

[flagged]

Salesforce is the worst, lol

Disclaimer: Founder of northflank.com here so very clearly biased. But if you’re looking for an alternative, reach out. If not, all good.

Heroku pioneered what a PaaS could be, alongside Cloud Foundry and others, so I’m genuinely sad to see it go down like this.

We built Northflank because we saw enterprises wanting to deploy workloads in their own VPC with Heroku-level simplicity. Over the past 5 years, our mission has been solving the graduation problem where companies outgrow their PaaS and have to eventually migrate.

Northflank runs in your VPC (AWS/GCP/Azure/OCI) with the same git-push experience. We have customers ranging from small startups to governments and public companies who would've otherwise built their own internal developer platform. They either use Northflank as-is in their own cloud or use our API to build their IDP on top of it.

Most common use cases are preview environments and production workloads. Happy to answer questions and throw in some credits if you're evaluating alternatives.