From 2014, with 43 cites in Google Scholar: https://scholar.google.com/scholar?cites=4354840623154369813...

Might want to check the cites for more recent work ("Efficiency in sequential testing" looks relevant) and also the literature on "bandit best arm identification", which seems to be distinct from this line of work but tackles broadly the same problem.

Great. How do I use this in my life to make things better?