I amsure it was Jaron Lanier, in his book Who Owns The Future, who predicted the inevitable outcome of bots talking to bots on social media.

He said that in 2013, and now we're in 2026, not only is it possible, but it's very likely.

I am glad about it. I think social media, in its current ad-infested, addiction-fueled data-harvesting form, is pure poison.

It's got to be said that rewarding people who make content on a regular, frequent schedule seems to A: be a way of coercing a fairly high minimum level of labour out of platformed accounts and B: a good way of flooding feeds with content which is largely devoid of novelty as a handful of prolific accounts dominate what people end up seeing.

The advice here is good, and I'm a big believer that the cream (e.g., sincerity and real opinions) rises to the top for writing. Still, think folks dunk on these types of writing automation tools too much when, for many, they can be a gateway drug to consistent posting and finding your online voice.

That is to say, the whole post is a bit of an internet old-head complaint. Reminds me of baby boomers complaining about a "decline" in homeownership and having children without acknowledging the massive shifts in the economic accessibility that support these milestones.

It's easy to write a post like this when you've already built a following because you started when social media was a greenfield experience. It's much harder when you have to compete for signal while being pressured to build a brand and perform at your day job.

"Sincerity is the key to success. If you can fake it, you've got it made"

-- Groucho Marx (probably)

Who are these influencers that are getting ahead by dolling out AI slop in their likeness?

The title is completely opposite to the content of the article.

Who's falling behind? What does falling behind even mean if the OP doesn't care about numbers and really doesn't want to play the social media game?

Social media as it existed is gone, because people got tired of it, just as they got tired of geocities and myspace before that.

The new iteration is really bad, and there's a good chance people will get tired of it just as quickly as they got over the older ones.

Meanwhile, let's try to ignore stupid people doing stupid things with AI as much as we can.

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