The AI Marketing BS Index
68 points - today at 5:55 PM
SourceComments
swyx today at 7:07 PM
- report benchmark that conveniently omits well known SOTAs, 20 points
- conveniently omit well known benchmarks because not SOTA, 30 points
- change one tiny term in GRPO and call it a completely different acronym, 50 points
- try to slide in a systems hack and but title your paper as though it is a model improvement, 100 points (prizes to the first replier who figures out which recent paper i am subtweeting here)
- forbes 30 under 30, 100 points
djha-skin today at 8:26 PM
I call upon this body to draw up a spreadsheet of some popular AI marketing and their scores.
vivid242 today at 8:00 PM
-10 points if you actually read your marketing yourself before copy and pasting it on the website
kusokurae today at 6:56 PM
I submit that doing (4) earns 40 points, rather than 20.
thefz today at 8:24 PM
Could not care less about AI, but this font is amazing.
PaulHoule today at 7:34 PM
The list avoids many of the real sins and has plenty of mis-analysis, for instance,
20 points for doing the usual motte-and-bailey or hedging in the form of βIt is not X. It is Y.β
I mean, that language pattern is often appropriate but for people who are paying attention today it is a sign of... something.I mean, I am tired of Copilot giving answers like "You're not a fur, you're a therianthrope" It is really a tracer, I think, for someone for whom the lights are on and nobody is home, like they want to be a top blogger about AI but they haven't caught on that the "It's not X, it's Y" pattern is a tell.
snapcaster today at 6:55 PM
A similar BS is also every CEO claiming AI made their company 10x faster yet GDP trends not really budging
gbibas today at 8:35 PM
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