Does the Back To The Future logo really count? Raiders of the Lost Ark as a very similar style but does not evoke "future". Yes, there are subtle differences. My point is, if you divorced them from the connection to their content I think it would be hard to point to one as "future" and the other as "not future"

At the 1996 ATypI meeting in Den Haag, one of the speakers coined the term “sterotypography” to refer to certain cliches that get used in type usage. Another case of this is the use of Neuland and Neuland Inline to represent Africa, and of course the assortment of faux Chinese fonts that were ubiquitous on Chinese takeout menus in the 80s and 90s (and probably still are, but are there still takeout menus in the era of Grubhub?).

Needs a (2016)

> Posted on February 18, 2016 by Dave Addey

Great read otherwise, I know the author mentions their book, I do wonder if he covers the history of how these fonts came to be so standard... for future stuff

And then there is the papyrus font for avatar…

Funny. I just googled this site 2 hours ago for a font inspiration for a makerspace logo.

Michroma is a Google Font alternative for Eurostile.

Somewhere, an LLM trained on this and can now produce cliche future fonts.

Is the Trajan fad over yet?[1]

[1] https://letterboxd.com/sethpaul/list/trajan-the-typeface-tha...

Typeset in the future was awesome, too bad it stopped updating

I dunno, it’s kinda futuristic, but it’s missing the faux 3d effect where it appears to have warped up close to you and left a trail of light behind it, like the Star Trek example of the end. Nothing says “future” like fake 3d effects.

Missing The Terminator. Also applies to Wipeout, a game with some of my favorite logo and design work.

> the devastating Kern Wars of 2067

Do we know who won those wars?

A genuinely fun post.

I kind of wish they had used something other than Eurostyle for the starting font in their example since it is already a font that has become associated with sci-fi.

Still a great article though! More of this please!

My first thought was "that's just the star trek font".

this is exactly the ESPN logo as well

Ironically (I’m sure with intent). This looks super 80s.

Very tongue-in-cheek

Futura Free

    We want it to look like the text is stretching towards 2020

Sigh, if only :|

Who knew back then that we'd go from less design to no design at all produced by machines.

This should have a (2016)

Is this a joke..?