Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer.

It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider.

If Apple handles the Google-Apple boundary right, this will be an elegant move on their part, otherwise it will feel like Apple Intelligence with a just a privacy-polished frontend for Gemini.

I would love to learn more about what's actually powering Apple Intelligence now. Are they using flagship Gemini models behind their own prompts? Fine-tuning? Pre-training their own models based on Gemini?

Is there a meaningful distinction between the Gemini-powered models and Apple Foundation Models? Does that distinction vary for on-device vs hosted models? Are some models running on Apple's Private Cloud Compute and others running on Google iron?

Edit: they elaborated significantly in a "keynote tech-talk": [0]

According to Apple, there are five models:

On-Device

- AFM Core: Dense architecture; the standard next-gen on-device model

- AFM Core Advanced: Sparse architecture, natively multimodal; enables features like image understanding and expressive voices

Private Cloud Compute

- AFM Cloud: Workhorse server model optimized for latency and cost

- AFM Cloud Image: Image generation and editing

- AFM Cloud Pro: Most capable model, Gemini frontier-level quality, for complex reasoning and agentic tasks; runs on NVIDIA GPUs in Google's cloud under Apple's PCC privacy guarantees

Everything excluding Cloud Pro are custom models running on Apple Silicon, "refined" using Google Gemini. About Cloud Pro, they say "this is our most capable model with quality similar to Gemini frontier models." So I might read between the lines and say this is a wrapped Gemini.

  [0]: https://9to5mac.com/2026/06/08/craig-federighi-details-apples-collaboration-with-google-for-siri-ai-in-ios-27/

If I can't even trust the results given by ChatGPT and Claude at their highest level of reasoning in my daily life and work, would I be willing to use Siri AI to handle the important scenarios depicted in the livestream?

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead?

As the consumer, this just sucks because it means no matter which phone platform you choose, you're getting the same thing underneath, and there's no way to avoid it (besides not using an assistant entirely, which I recognize a lot of people do, myself included).

> The company reiterated that Apple Intelligence relies on on-device processing and Private Cloud Compute, with a promise that user data is only used to execute the immediate request and is not accessible to Apple or third parties. Apple added that outside experts can verify those privacy guarantees "at any time."

Yes, the "Apple needs to look at your data to do this, but we don't have any way to look at the data if we wanted to". That's impossible, unless they open souce iOS and let people take control over their devices, and let people self host inference, so people can check that there is no network traffic. If it is as they say, they could let people host it without any downsides.

I sniff iPhone prompts ending up in Musk's xAI servers...

Apple -> Google -> xAI datacenter

see: Google to pay SpaceX $920 million a month for compute capacity at xAI data centers

https://www.cnbc.com/2026/06/05/google-to-pay-spacex-920-mil...

At its core, it’s still doing what Google Assistant and Siri were doing since many years

Not sure what extra are we achieving here

I've been a paid subscriber to Claude for a couple of years, but lately I've been reaching for the free Gemini app on my Android Pixel 9 because it's so good at doing searches as part of its answers. The model feels fresh and up to date. Whether Apple can incorporate that search is an open question

A lot of people are missing that Google is light years ahead in terms of edge AI. They've been going on about it even before the GPT-craze. Pixel phones have had live captions (on edge transcriber) for a while.

I tried the on-device image input model with an app I am building. It's not very good at world-knowledge recall, but can describe the submitted image well enough.

Maybe I'm wrong, but this seems to strongly undercut Apple's claims about privacy.

This move kind of reminds me of the original iPhone with google maps. You're competing with google, but you're using their infrastructure. Why wouldn't they just go with another provider like OpenAI or Anthropic?

Runs on Apple's private cloud compute, but is not available to Apple... That seems like a contradiction.

I used to wonder what "apps" might become in an "App Intent-first" world.

Bundles that provide data and capabilities to iOS and Siri? And perhaps libraries of UI components to display and interact with said data?

But then, if that works really well, and gets strong adoption, why ever open the app? What’s the point of having navigation flows inside an app? Could one make entire apps solely dedicated to providing a set of data, capabilities, and UI components to the system?

In that world, what drives user retention, for such apps? What even is an app? App engagement disappears as well.

And that’s not even diving into the use-case of Siri, say, planning a trip across five different apps (flights, hotel, restaurants, whatever) using just App Intents. If done well.

In that world, do most apps just become plugins, providers for Siri?

Looks like AI reached it's peak already. Every new architecture is just a new wrapper that has nothing to do with ml.

They should have built a separate phone around Apple Intelligence. That is a no brainer. Jobs would have done the same. That is not going to be easy, who knows about user experiences better than Apple does (or atleast used to). This is underwhelming from Apple.

That is very logical. Google's AI has rapidly become better at search and presents answers in a tolerable way.

If we disregard exploitation of the primary sources and focus purely on a use case, search summaries are it. Generative AI is completely useless and OpenAI and Anthropic will soon fail. The Segway is maybe fun for a day, then you ask yourself why the heck you aren't using a bike in the first place.

Sorry to be off topic, but I have a question: has anyone installed the latest beta iOS and macOS, and if so what is the current status of Gemini integration?

Everyone assumes this is apple paying Google to use their stuff. But maybe its the other way around. Maybe this is the google search engine deal 2.0. i.e. Apple agrees to sell their customers to Google for money. I know that right now its supposed to run privately and all that, but its still Google's voice telling you things, not to mention intepreting your instructions.

I'm happy with this so long as the cloud side of things can be entirely disabled.

Oh nice, maybe they'll finally make Siri learn foreign languages?

Last mover advantage.

Let us hope the EU forces Apple to allow the end-user to choose the external model: Wouldn’t it be amazing having privacy first local models calling out via a welldefined open protocol to a model of your choice: Claude, Grok, DeepSeek?

Sounds like OS architecture done right - screw the kickback business model.

It is weird and disturbing that Apple has no native AI capability.

This is one of the most cash rich companies in the world and it has failed to have any position in the most critical technology development perhaps ever.

It's a clear signal that Apple became the most incredible operational/execution company under Tim Cook, but lost its innovation leadership.

Just an interesting thought on the very different philosophical approaches. Let's imagine that Android had a terrible assistant, so bad that even most Google Fanbois admitted it was pretty bad. Apple became a leader in AI. Google approaches them to license the Siri model for Android. Would Apple have ever done that?

Built around=Front end?

The full Apple prompt has leaked online. It's on github and reddit. From ios logs.

Wait, if it's Gemini why do they call it "Apple Intelligence"? Is Google okay with that?

I expected a beter infrastructure for this new AI. I hope they build it to be more robust slowly

Will it be possible to disable, or better yet, wipe the whole feature off?

Google apps are the most downloaded apps in the Apple App Store already. This reminds me of the original Apple Maps, which was just a front end for Google Maps.

It's a little interesting our duopoly of mobile phone OS controllers are so closely integrated with each other.

I'm really not looking forward to Gemini models on my devices.

Gemini models clearly gaslight the user and hallucinate, they're also SUPER verbose, as shown in the demos from the keynote.

Plus, if they're not charging a subscription for this, you know we're getting the dumbest models...

Just as long as you speak a major language

I'm wondering who's paying for this. Is it becoming a part of the iCloud subscription? A separate billed product?

I’m not thrilled about any sort of Apple AI. I see it more as the convenience of platform lock in that ideally would be in the hands of all serious AI contenders but we all know that’ll never happen.

Every mainstream product seems to have their own “SmarterChild on steroids” bolted on top (Gemini for Google, Rovo for jira, Copilot for Microsoft everything, etc).

I’ll still use the serious ones like ChatGPT/Claude as my main but I think these companies know that and are just trying to jump the bandwagon so they don’t look outdate. Either way, they can be surprisingly convenient and make up for UI/UX learning curves.

Not launching in EU feels like a smell. It does look interesting enough for me to try it out before disabling Apple Intelligence again.

Any word on pricing for Private Cloud model usage? (It's only free if your app has had <2 million downloads, and it has rate limits.)

Guggupple

Go Genmoji!

what i think why they are too much relying on Google is coz they are way much towards making models open source and launching more much better models to public as if in future apple part way from google they might still have much better models to rely on and if we see the history google has been partnered with Apple since the launch of first Iphone

Spy phone

So they run on TPUs and not Nvidia chips?

Maybe now we'll get a good voice prompt experience with Gemini on iPhone out of this deal.

Uh oh What is Google getting from this?

I honestly don’t understand how anyone can believe that Apple is limiting user options for privacy reasons, rather than trying to maintain an unfair advantage over other vendors.

I’m not saying people who hold this view are being dishonest at all. But sometimes, to me, brands like Harley-Davidson or Apple seem closer to a cult than to a typical corporation.

Another one bites the dust

What a blunder, they resisted AI for like 2 years when it was all the buzz, and now when the bubble is about to bust and every user has AI fatigue they decide to finally dip into the fad?

Before it was as if avoiding AI was a conscious design decision, and if there was an AI crash, Apple would be the only survivor left. Now it feels like they weren't in on the meme out of incompetence and are now late to the party.

No one can know what Jobs' stance would be, but I like to think he would be anti-slop

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Apple could have done something like bedrock and used a SOTA model but instead they are fiddling with local models or whatever.

Also I have seen that Apple has some strange lust towards image generation as if that's what people really want. I have this slop image generation thing on my phone and it is useless.

Here's what I want: natural language interaction to achieve complex workflows in iPhone. Example: find the cheapest way to go from A to B and book it using the Deutsche Bahn Train app.

Why is Apple providing people with a photorealistic deepfake generator so they can participate in dressing down women, digital blackface, and god knows what else? This is crossing a line, and simply saying "well other big tech companies crossed it first!" is not an excuse.