> According to Facebook's Statement of Rights and Responsibilities:
> You give us permission to use your name, profile picture, content, and information in connection with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you. If you have selected a specific audience for your content or information, we will respect your choice when we use it.
Many years ago (back when Facebook still had sidebar ads), my sister was presented with a dating ad for "Hot Christian Singles" accompanied by a photo of our brother.
It was hilarious, but also mind-boggling. In what scenario would pulling in a friend's profile photo create a useful ad?
srmattotoday at 3:09 PM
Is Meta abusing its users a problem? Yes. Does the TOS allow for it? Yes. Can people decide to just create a shell account and not actually participate? Sure.
One of the real insidious problems with Instagram and to some extent Facebook is that they provide a free, low friction way for business to communicate with current or potential customers. As a result many small businesses use Instagram as replacement for a public facing website and perhaps a blog or email newsletter. Many small business in my region depend on Instagram for this purpose, its nearly universal. It helps keep you stuck in Instagram so that you can see a business' hours, menu, or special events. I guess a shell account is the answer but you're still going to have to navigate the skinner box feed.
remywangtoday at 4:15 PM
Just stop using that cursed website
penr0setoday at 2:26 PM
This shouldn't really be surprising. It's very similar to what they did ~1.5 year ago when they started to use users' photos to promote Meta AI
Amazing we live in an age where making a fake image of someone that looks realistic enough (and for a tiny thumbnail resolution to boot) with a company that makes arguably lesser used but somewhat frontier AI models, not using said models to make these ads less intrusive, whilst still making them feel slightly personalized.
VortexLaintoday at 4:36 PM
Sometimes it seems like Black Mirror screenwriters work at Meta as a side hustle.
encomiasttoday at 3:12 PM
I feel like having an account on a Meta site is today’s equivalent of being a smoker.
tantalortoday at 2:25 PM
Comment on that thread:
> This seems entirely counter-productive and creepy.
Apt description of Instagram in general.
jmorenoamortoday at 4:48 PM
Why? Because they can, and they will.
Leaving these services looks difficult or impossible, until you do it, and the world just keeps spinning.
fullsharktoday at 2:11 PM
Ten years ago maybe this causes outrage, but I'm not sure anyone cares in 2026 including potential customers.
wartywhoa23today at 4:53 PM
IG users were the proverbial product on this free-to-partake vanity fair since its inception.
halflifetoday at 4:46 PM
I actually find this incredible, since this highlights how desperate they are to advertise these glasses
subygantoday at 5:14 PM
As horrible as it sounds.
For the median user, It really is impossible to have an alternative to instagram / whatsapp / facebook. It is so easy to live in a bubble and say I'll host my own things. but a totally different thing to have a functioning network effects machine.
ricardofrancotoday at 3:10 PM
Something similar happened to me a few years ago. my photo was used in an ad, making it look like I was selling stuff and promoting a page I’d never even clicked on... absolutely mind-blowing....
quadraturetoday at 2:15 PM
Is there actual proof that they are doing this. Theres not much to go on in the tweet.
glimshetoday at 4:19 PM
When you don't pay for the product... YOU are the product.