Instagram is incorporating users' photos in ads for Meta Glasses

213 points - today at 1:26 PM

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Comments

Cthulhu_ today at 2:00 PM
Didn't Facebook do this years and years ago?

Yes, 2013: https://mashable.com/archive/facebook-ads-photo#ggcKnNfAUaqy

> According to Facebook's Statement of Rights and Responsibilities:

> You give us permission to use your name, profile picture, content, and information in connection with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you. If you have selected a specific audience for your content or information, we will respect your choice when we use it.

So it's not new. If you don't want this, delete your facebook account: https://www.facebook.com/privacy/dialog/delete-your-informat...

RattlesnakeJake today at 2:42 PM
Many years ago (back when Facebook still had sidebar ads), my sister was presented with a dating ad for "Hot Christian Singles" accompanied by a photo of our brother.

It was hilarious, but also mind-boggling. In what scenario would pulling in a friend's profile photo create a useful ad?

srmatto today at 3:09 PM
Is Meta abusing its users a problem? Yes. Does the TOS allow for it? Yes. Can people decide to just create a shell account and not actually participate? Sure.

One of the real insidious problems with Instagram and to some extent Facebook is that they provide a free, low friction way for business to communicate with current or potential customers. As a result many small businesses use Instagram as replacement for a public facing website and perhaps a blog or email newsletter. Many small business in my region depend on Instagram for this purpose, its nearly universal. It helps keep you stuck in Instagram so that you can see a business' hours, menu, or special events. I guess a shell account is the answer but you're still going to have to navigate the skinner box feed.

remywang today at 4:15 PM
Just stop using that cursed website
penr0se today at 2:26 PM
This shouldn't really be surprising. It's very similar to what they did ~1.5 year ago when they started to use users' photos to promote Meta AI

https://news.ycombinator.com/item?id=42615538

red_admiral today at 5:51 PM
As if Meta glasses weren't creepy enough already.
giancarlostoro today at 5:37 PM
Amazing we live in an age where making a fake image of someone that looks realistic enough (and for a tiny thumbnail resolution to boot) with a company that makes arguably lesser used but somewhat frontier AI models, not using said models to make these ads less intrusive, whilst still making them feel slightly personalized.
VortexLain today at 4:36 PM
Sometimes it seems like Black Mirror screenwriters work at Meta as a side hustle.
encomiast today at 3:12 PM
I feel like having an account on a Meta site is today’s equivalent of being a smoker.
tantalor today at 2:25 PM
Comment on that thread:

> This seems entirely counter-productive and creepy.

Apt description of Instagram in general.

jmorenoamor today at 4:48 PM
Why? Because they can, and they will.

Leaving these services looks difficult or impossible, until you do it, and the world just keeps spinning.

fullshark today at 2:11 PM
Ten years ago maybe this causes outrage, but I'm not sure anyone cares in 2026 including potential customers.
wartywhoa23 today at 4:53 PM
IG users were the proverbial product on this free-to-partake vanity fair since its inception.
halflife today at 4:46 PM
I actually find this incredible, since this highlights how desperate they are to advertise these glasses
subygan today at 5:14 PM
As horrible as it sounds.

For the median user, It really is impossible to have an alternative to instagram / whatsapp / facebook. It is so easy to live in a bubble and say I'll host my own things. but a totally different thing to have a functioning network effects machine.

ricardofranco today at 3:10 PM
Something similar happened to me a few years ago. my photo was used in an ad, making it look like I was selling stuff and promoting a page I’d never even clicked on... absolutely mind-blowing....
quadrature today at 2:15 PM
Is there actual proof that they are doing this. Theres not much to go on in the tweet.
glimshe today at 4:19 PM
When you don't pay for the product... YOU are the product.
Zhyl today at 2:28 PM
The XKCD for this exact scenario is 14 years old.

https://xkcd.com/1150/

invalidusernam3 today at 3:08 PM
"I'm uncomfortable"

Should have read the terms and conditions

ThouYS today at 3:33 PM
why are people using these products exactly?

signing away their rights to their photos? making psychopaths filthy rich?

if the surveillance glasses are coming, these people will also have signed away the commons, which are not theirs to give away

jimt1234 today at 3:26 PM
I don't know what's worse - this, or all the ads/commercials for Meta Glasses featuring Kylie Jenner, like this: https://www.youtube.com/watch?v=2yYQO8exxaU
ThePowerOfFuet today at 2:01 PM
hsuduebc2 today at 2:10 PM
I mean, what would you expect from company with morality of tobacco and slot machines producer? This is the least evil they are doing.

This thing resurface from time to time. It's the small text you never read. In this case, small part in ridiculously and intentionally big eula.

nicechianti today at 3:36 PM
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