The most interesting part of the official announcement [0]:

"As people gravitate toward firsthand perspectives..."

That implies Google is seeing a shift away from people relying on just AI-generated summaries, and checking the cited sources more.

I have certainly found that when I ask a chat tool something, and then go to the human-written source webpage, it's not uncommon I get a different insight than what the AI implied. Not always of course, but often enough that I have noticed it.

[0] https://developers.google.com/search/blog/2026/07/search-con...

It may just be me, but I find googles search console surprisingly inaccurate or at least hard to parse. Even the data within it is often conflicting and I'm not sure why the results show as they do. Things like it will show a click through rate for specific pages but have no correlation to the search terms that drove that click, yet show impressions for the page far beyond what it shows for terms. Can't imagine it will be better for something as hard to track as creator tracking cross-platform.

Official source: https://developers.google.com/search/blog/2026/07/search-con...

Reading about anything Google Search in 2026 gives off some Yahoo vibes around 2006.

Mirror without Paywall: https://archive.is/fcl2T

Does everyone see this? I can’t.

Now if Google only were to have a good search engine ...

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Please gogol, stop being super evil, restore interop with noscript/basic HTML web engines.

"Creators"?

So, artisans, metalworkers, engineers?