It's a crowded field and Apple has almost no expertise in AI, but hopefully they can find some angle that makes use of their massive locked-in customer base and huge piles of cash.
benoautoday at 4:05 PM
They're in an interesting spot with AI, any rival has to run behind Siri to do the same things but they're not guaranteed a 30% piece of their revenue anymore, they're leaning on Google for datacenters so there's a real cost for usage but they're not yet worth paying to use.
> better integrated with its technology than the competition
And even this is looking more like short-term relief than a lasting advantage, and in a lot of countries they've already exhausted that option.
Apple’s opportunity is the greatest hope I know of for the democratization of AI. Fingers crossed
ohrustoday at 4:06 PM
I think we've long ago lost the plot on software. I great this news with continued apathy.
Software and ceiling-less capitalism are at odds with each other.
dragthortoday at 4:11 PM
fm serve is a good start.
SpicyLemonZesttoday at 4:19 PM
> Another concern is Federighi’s preference for planning over relatively short periods, typically 12 to 18 months, compared with the multiyear road maps favored by Apple’s hardware organization.
I feel like everything I read about Apple's AI strategy is full of these kind of "huh?" moments. How can someone who wants Apple to pursue an "Ambitious AI Strategy" simultaneously believe that the software org can produce meaningful multi-year roadmaps right now?
TheOtherHobbestoday at 4:09 PM
The subtext is clearly that Federighi may need to reconsider his position.
Not before time. Apple's software is a bland directionless nothingscape compared to the hardware.
calmwormtoday at 3:59 PM
An even minimally usable AI product would be a good start…
ameliustoday at 4:03 PM
Affordable DRAM forecast just moved to 2050 ...
vinyl7today at 3:55 PM
The future of software and technology was already looking pretty bleak pre-AI. Now the AI slopification of everything feels like the final death blow to me.
zsoltkacsanditoday at 4:13 PM
It is very disappointing what Apple has done in the past two years with Siri and AI.
First they did an ad for Apple Intelligence and Siri. Then two years silence. Then they launched it, it’s worse than it was before, not available in the EU and they use models from other companies.